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Attracting toward power of their sector-top status when you look at the internet dating within the European countries, Meetic (FR0004063097 MEET) now gift ideas their profitable progress technique for 2010.

Growth: Meetic’s main objective for 2010

After eight age available and continual increases, last year Meetic’s internet registered new record audience that have alongside six.5 million unique men for the March and you can March, as well as 800 million page viewpoints (Origin Comscore). The latest Group’s labels have established an unparalleled character, especially in France with a brandname good sense amount of 94% to your Meetic brand name (Provider TNS Sofres ).

Attracting during these outstanding possessions a keen, henceforth, the deficiency of high race inside Europe, the group have a tendency to create their 2010? growth approach as much as a couple of objectives:

• use of the good reputation of the brand new Group’s names received during the each of the countries in europe in which they operates. Indeed, performing effective labels on every of their markets has actually let the fresh new Group: so you can continually help the image of its services among their profiles, additionally the absolute travelers into the their other sites; so you can roll out brand new highest-possible segments below an enthusiastic umbrella brand strategy (Meetic Affinity, Meetic VIP), more efficiency strategy in terms of purchases expenditure;
• segmentation of their functions ranging from Dating (Meetic), Relationships (Meetic Attraction), Flirting (Peexme) and you may premium introductions (Meetic VIP), providing they you may anticipate or take finest account of criterion of the individuals member communities and you can thereby optimize the value generated for each ones avenues.
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